Introduction:
FirstCry, operated by Brainbees Solutions Limited, is India’s largest and most trusted platform for baby and kids’ products. With an industry-defining omnichannel retail model and a vast product lineup, FirstCry’s upcoming IPO is set to be one of the marquee public issues of 2025. Here’s a comprehensive look at the FirstCry IPO, including dates, price, market sentiment, and how you can participate.[1]
FirstCry (Brainbees Solutions Limited) IPO Details
| IPO Opening Date | August 27, 2025 |
|---|---|
| IPO Closing Date | August 29, 2025 |
| Price Band | ₹370 - ₹393 per equity share |
| Minimum Lot Size | 38 shares |
| Issue Size | ₹2,150 crore (Approx.) |
| Face Value | ₹2 per share |
| Listing Exchanges | NSE & BSE |
About FirstCry (Brainbees Solutions Limited)
Founded in 2010, FirstCry pioneered the seamless supply of baby, kids, and maternity products pan-India, both through e-commerce and a massive franchise network. With over 400+ stores and tens of thousands of SKU, FirstCry’s deep supply chain, tech adoption, and focus on trusted brands have positioned it as a household name among young parents. The IPO aims at funding expansion, technology upgrades, and brand visibility initiatives.
Financials Snapshot
| Financial Year | Revenue (₹ Crore) | Net Profit/(Loss) (₹ Crore) |
|---|---|---|
| FY 2022-23 | 5,300 | (215) |
| FY 2021-22 | 4,100 | (190) |
| FY 2020-21 | 3,220 | (185) |
Grey Market Premium (GMP)
The Grey Market Premium (GMP) for FirstCry IPO is presently in the range of ₹44-48 per share per latest market updates. This premium may fluctuate as the subscription window approaches. While GMP can signal robust demand, it should always be used as a supporting indicator and not the sole investment parameter.
What is Grey Market Premium (GMP)?
GMP defines the premium at which IPO shares are trading in the unofficial market before exchange listing. It reflects short-term market sentiment and demand.
Strengths & Risks
Strengths
- Dominant platform for the kids and moms’ category, both online and offline.
- Wide brand assortment: from private labels to global brands.
- Robust franchisee network and supply chain.
- Strong digital and physical marketing outreach.
- Backed by marquee investors and experienced management.
Risks
- Consistent financial losses, with profitability yet to be achieved.
- Highly competitive segment with strong e-commerce and retail rivals.
- Potential regulatory changes in e-commerce could impact business.
- Dependence on brand reputation and parent-focused marketing.
How to Apply for FirstCry IPO
Investors can apply via ASBA using net banking, UPI-enabled platforms, or through brokers. Steps include:
- Log into your net banking or brokerage account linked to your Demat.
- Navigate to the IPO section and select ‘FirstCry (Brainbees Solutions Limited) IPO’.
- Enter quantity (multiples of 38 shares) and fix price within the band.
- Authorize payment via UPI/ASBA and submit your bid.
- Wait for communication regarding allotment and Demat credit.
For detailed walkthrough, visit our in-depth IPO Application Guide.
IPO Allotment & Listing
Allotment status for FirstCry IPO will likely be available by the first week of September 2025. You can check lot allocation on:
- The issue’s registrar website once announced (e.g., Link Intime India Pvt Ltd)
- Via national depository portals (NSDL/CDSL)
- On ipogyan.in: IPO Allotment Status Page
The listing on NSE and BSE is expected within 2 working days post allotment. Updates on exact timeline will be published as SEBI notifications are received.
Frequently Asked Questions (FAQs)
1. What is the price band for FirstCry IPO?
The price band is tentatively set at ₹370 - ₹393 per share, subject to exchange notifications.
2. What’s the minimum bid lot?
Investors must apply for a minimum of 38 shares (1 lot).
3. Where will the IPO be listed?
Shares are proposed to be listed on both NSE and BSE.
4. Can NRIs apply for this IPO?
Yes, NRIs eligible under FEMA can invest through their NRE/NRO accounts.
5. What is the expected listing date?
Expected on or before September 5, 2025 (tentative; subject to change).
Conclusion
FirstCry’s IPO offers a gateway into India’s booming children’s retail and e-commerce sector. Its omnichannel leadership, brand equity, and aggressive expansion add long-term value, but ongoing financial losses and sector volatility warrant careful consideration. Evaluate the risk/return profile with professional guidance as you review this public offer.
Disclaimer: This article is for informational purposes only and does not constitute investment advice. You are advised to consult your registered investment advisor before taking any financial decision.
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